Shadow Work

I spent much of my weekend doing Shadow Work.   Shadow Work is all the little things that need doing but you are not paid for.  For example, today I went through my mail.  Then lots of it needed recycling and sometimes separating before going in the different bins.  And I was at the grocery store where I waited in line to self checkout.  And then returned the cart.  All Shadow Work.

And I sifted through dozens of emails - many deleted.  I filed my expenses.  More Shadow Work.

None of it was strategic (yet).  I will get to strategic work tonight.

I got the name Shadow Work from a book by Craig Lambert - Shadow Work - the unpaid,  Unseen Jobs That Fill Your Day.  Lambert took the term from Ivan Illich who coined it in his 1981 book.

So I "get" that there are lots of unpaid things that need doing.  Lambert actually laments the fact that it has increased with the advent of self service in almost everything.  I am not sure I would go that far - I think full service often converts unpaid work like pumping gas into more unpaid time waiting.  This is particularly true of ATMs or online banking.  They save Shadow Work usually.  They are faster than waiting in line for a teller.  Although they tend to have less personality (hopefully).

I know travel has a huge amount of the worst kind of shadow work.  CBC did a piece on how bad air travel is.  They did not even factor in the Shadow Work of booking it in the first place.

For many people, their biggest Shadow Work is commuting.  I have a short walk to work now but even so try to add value to the time by listening to the WSJ podcast.

The main point I get from Lambert's book is to "be aware" of all the Shadow Work I do.  And then decide what to do with it.  As much as possible, eliminate it?

Lambert makes the point that we should try to streamline the Shadow Work which is exactly what I am trying to do.  How can I do more in less time so I can spend more time in strategic areas.

His final chapter has a subchapter on "The Twilight of Leisure".  I am wondering if Lambert is not happy working.  "Work" as it is so called gets a bad rap.  It can be more fun than many leisure activities.

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One of my investments - Organimi released an easy org chart product.   Check it out.

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And a great slideshare on how successful people start their day.

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Grandson Josh and I when I still had my mountain man look from a vacation in Spain.  And one of the latest grandchild - Elizabeth.

The High-Speed Company Review

I was inspired today by a book (as I often am) called The High-Speed Company: Creating Urgency and Growth in a Nanosecond Culture by Jason Jennings and Laurence Haughton.

I was attracted to the title.  I am a big believer in sense of urgency as one prerequisite of success.  And with my new business - DDE Media, I am thinking a lot about the culture we need.

It starts with a compelling chapter - Doing Well by Doing Good.  This has long been one of my beliefs - so good start.  A quote from the book "Give people the why - they give you the how".  

A cute story from the book:

Teacher:  "How did you do on the test"

Student: "Good"

Teacher: "No, you did well - Superman does good".

I liked that this chapter affirmed that high urgency does not mean high stress.  Actually it means the opposite.  It means focus on the right things.  Have the right systems and processes.  There is a whole chapter on "Systematize Everything".  I have long been an advocate of Michael Gerbers book E-myth.  This chapter was a mini affirmation of E-myth.

Part of being high urgency or nimble if allowing people to do their jobs.  Push decision making down.  As the book says avoid "unnecessary leadership".

The only point I have slight disagreement with is "avoid CAVE people".  No - not those on the paleo diet but Citizens Against Virtually Everything.  I have actually had good success by keeping a few people around me who challenge everything.  It helps me think more and build a better case.  If you can sell a CAVE person, it likely is a good idea.

The authors advocate being close to your customers.  There was interesting stories of P and G visiting real families in Turkey to get close.  

And of course there was a chapter on communications.  Really listening - hearing.  Not like the Bette Midler quote "enough about me - lets talk about what you think about me".

Some quotes:

"Prioritize fanatically"

"Nothing fails like success"  (Success can cause complacency)   

""Success turns risk takers into caretakers"

"Who will not follow a leader who puts their own interests above their own"

"Those who succeed go through life not thinking "its all about me", they think "its all about others."

Really Great Mentors

I would like to be a really great mentor so I was attracted to Stephen Kohn and Vincent O'Connell's book:  9 Practices of really Great Mentors - How to Inspire and Motivate Anyone.

The book  is a self-actualizing and highly motivational read that portrays the many facets that mentors hold.

Starting off with more than one definition of what a mentor is, this book is incredibly inspiring and practical making it the fitting last book of a three part series by Stephen E. Kohn and Vincent D. O'Connell.

All of the key ideas discussed are applicable in developing a person’s full potential in life to help optimize an organization’s assets and to benefit from their own day to day life.

The use of the terminology ‘stretch goals’ clearly defines the role that a mentor plays in helping the protégé identify the process in hopes to accomplish their goals given that stretch goals are not reached immediately, but framed from a longer-term perspective.

Including a chapter explaining the difference between coaching versus mentoring someone was a nice touch as often times these two terms get muddled in the mentoring role.

9 Powerful Practices of Really Great Mentors displays positive and motivational messages that encourage the growth of the relationship between mentor and protégé. The relationship that develops between two individuals is mind-enriching and possesses the responsibility that both sides have to uphold in order for the relationship can grow. 

The mention of EQ (emotional quotient) having to be either near or at the same level as IQ (intelligent quotient) in chapter 6 acknowledges that there are other ways to measure intelligence and that not just one form of intelligence can define the human mind.

What was a bit disconcerting was stating that, “certain people might be at some sort of disadvantage within the organization or professional environment,” in chapter 3 followed with the confirmation that women are seen in this regard.

With many things in life, it is best to draft out your goals and strategy before putting your plans into actions. 9 Powerful Practices of Really Great Mentors is a great resource to use as a guide and inspiration in becoming the best mentor for your next protégé.

Quotes from the book:

"...the better you are at the mentoring role, the more likely your protégé will benefit from the relationship."

The moment of self-actualization for me is when I read, "...what I am aware of empowers me, and what I am unaware of controls me..."

A mentor's mantra should be, "seek first to understand, than to be understood. It is listening that is crucial along with fully understanding what is going on with your protégé- giving sound advice with context." 

Keep your eyes on the stars, but keep your feet on the ground – Theodore Roosevelt. 

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There is an interesting article in HBR on the reasons not to send emails after work hours.  Interesting points.  It conflicts with my efficiency slightly.  I like to get things off my plate.

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And cactus from my recent trip to Palm Springs where the weather is perfect.  The citrus fruit is unbelievable.  And the people are nice (like everywhere else)

Sales See Saw

We are new (since Dec 1/2014) in our new business - DDE Media.   We have almost 10 full time writers working at our office now (plus the bookkeeper, Graphics Designer, etc).  So the office has a bit of life.

I now am suffering for a start-up syndrome I have seen play out often.  I am really the only person who sells for us right now.  But I do some of the work (especially around SEO) and much of the orchestration.  So I am the limiting factor - the funnel point that limits growth.

What happens is one month, we close sales but the next we are scrambling to deliver on that work so we sell little.  And the sales see saw kicks in - high one month, low the next.

No genius solution - just an observation.

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Speaking of sales, I read an interesting book this weekend - Selling Above and Below the Line - Convince the C Suite, Win Over Management - Close the Sale by Skip Miller.

I always love any book on sales.  I can always learn something or be inspired more.    The goal is always to sell more, bigger and faster.

The problem Selling above and Below tries to solve is many times what appeals to the managers - the features and benefits do not make the sales to the CEO.  So it talks about the dual selling strategy.  I know when I was CEO of SYNNEX, I would often get the wrong pitch.  A pitch that was not in line with the overall corporate goals but one that was more feature oriented.

I liked chapter 16 that talked about accelerating the sale.  I know this is a challenge.  I have lots of sales that are 90% likely to happen but payroll that needs making now.

I particularly like any sales book that gives me ideas on increasing sales efficiency.  This is a lot about what sales tricks are all about.

Good sales people get rejected 80 or 90% of the time.  A good inspirational sales book helps pump them up to go out and sell another day.

I notice in my own selling of SEO work that I have a very strong lead up to the sale.  Everyone wants to speak to me.  Everyone likes the reports we do.  Everyone loves the presentation.  But then, many of them stop and do not follow through with the order.  So I need to figure out what that is all about.  I am thinking my benefits sell to the CEO but the managers see that it will create work for them so they balk.

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I am still grieving the loss of my father.  Part of the cycle of life though opens up space for all the young ones coming into the world which I am grateful for.

Youngest to oldest grandkids - Elizabeth (the one who likes to sleep), Xavier (who also likes to sleep), Victoria and Josh.

And then there were 4 (Grandkids that is)

I am not really a graphics designer.  I certainly have no training in the field.  So I suspect I break most design rules.

That is why Creative Anarchy - How to Break the Rules of Creative Design for Creative Success appealed to me.

This summary is from one of my writers at DDE.

Denise Bosler’s “Creative Anarchy" is a helpful and engaging read on modern graphic design. 

The text is cleverly divided into Bosler’s two fundamental principles of the subject: learning the rules and breaking the rules. Bosler is adamant that graphic designers need to be both rigorously unique and business savvy to achieve success within the evolving industry. 

“Creative Anarchy” is wonderfully colourful and beautiful composed; any person need simply flip through the many pages of high-resolution imagery to appreciate the ever-increasing artistic value of the medium. Plenty of historically successful design projects are scattered throughout the text, with Bosler explaining the commonalities between them that up-and-coming graphic designers should find extremely helpful in furthering their own careers.

 Perhaps the only gripe that I have with the text is that it might not be very accessible to readers unfamiliar with the concept of graphic design, although the fantastic imagery throughout the book should keep them entertained regardless. 

For those interested in pursuing a career in the field, however, “Creative Anarchy” is definitely a must-read.

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There is an interesting article on companies co-founding startups.  This makes logical sense to me.  Starting a company with a company as a co-founder would bring competitive advantage.

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One of my investments - Renomi.com has a new website.  They do change order management for construction projects.  You mean people make changes after they start their projects?

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Warren Buffet claims to eat like a 6 year old after studying the mortality rates and finding theirs are low.  Lots of Coke and candy.

Wondering if he perhaps has a conflict of interest with his investment in Coke and See's Candy.


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My step daughter, Jennifer and her husband Mario had a baby girl on the weekend.

Seems babies are popping up everywhere.

Trackimo - GPS Track anything

We have been reviewing a new GPS tracker called Trackimo at DDE Media. In all honesty it’s a pretty good product. It is small (like a small post it note size).  Fits in or attaches to anything.  Then you can track it with your phone or computer.

It is used to keep things safe.  Attach it to cars, bikes, luggage, pets - even kids.  And then watch real time where they are.

It’s a little eerie as well. My assistant tested it out before we started hiring writers and the device pinpointed him exactly at our work address. It claims a 50 foot margin of error but it hit the nail right on the head. Really impressed with the accuracy.

One of my writers compared monthly service fees with other GPS trackers and found that Trackimo is actually lower in the States than AT&T. The first year is free, so $5 a month afterward is a good deal on top.  It has some cool features as well like being waterproof (haven’t tested it), and an SOS button for emergencies, but its value definitely comes from the price and basic functionality.

You can set up zones and alerts to alert you if your Trackimo goes outside an area or goes close to something.  Very cool.

It is available on Amazon.

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No post is complete without a picture of my grandson - Baby Face Xavier.  He looks like he is wanted - I think that is what people need - to be wanted.

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It was a bit of a chilly walk to work today.  Minus 23C (minus 10F).  Still gorgeous.  Speed river is completely frozen.

Winter Wonderland and Empathic Acknowledging

I read a great little book by Lawrence Bookbinder PhD (Great name for an author) called Win Friends and Customers - Relationship and Business Success from Empathic Acknowledging.

I like sales books and have read dozens of them.  Most of them have a section on listening and I know this is one of the characteristics of a great sales person.  This whole book is about empathy.

Empathy is about real listening.

The book give numerous examples of how and why to do it.  It points out the benefit of doing it well and how many people need help learning to do it better.

I liked the chapter on the difference between empathy and sympathy (they are different).

There is an appendix with 24 key points that summarizes much of the substance of the book succinctly.  Things like "it is difficult to listen with empathy if you dislike the person" and "Giving empathic acknowledging during conversation is rarely done - a tragic situation because we deprive ourselves of its life-enhancing benefits"

A part of me wonders if empathy can be learned or if it is simply a part of who we are.  I do think it can be enhanced but I think it naturally has to be there to start.

Quotes from the book:

Being heard and understood is "one of the greatest desires of the human heart"...Richard Carlson

Being listened to with empathy and acknowledgement is a vital human need... Bookbinder


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I am still suffering from waves of sadness over the loss of my father.  My brother Lyle wrote a fitting blog entry on him.  When I think I am over it, it hits me again.  People say you never get over the loss of a parent.

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I enjoyed my walk to work through about a foot of fresh snow.  I love my Baffin boots - warm, keep the snow out and mostly because they are comfortable.