I did whole company presentations in the past couple of days. Just filling people in on how we are doing both locally and globally. Also presenting our strategy and how we are doing on our goals. Also answering questions. Because of different locations and the need to keep the phones covered, I end up doing the presentation 5 times (and I should probably even do it more than that). It can be tough to keep the presentation interesting for such a diverse audience.
I look at how people find my CEO blog. Interesting that a number of people found blog by searching for "CEO's sleep less" and "How much CEO's sleep". As I look back, I have blogged quite a bit lately on sleep. I also look at where I am in the search engine rankings. For "CEO Blog", I am on the first page. And of course for "Time Leadership" I am number 1. Of course these are not searched for very often. Thinking - is there is any value in optimizing for more common searches?
It helps to blog something about current events. That's why you see so many political and tabloid type of blogs out there because words like "Angelina Jolie" or "George Bush" get more searches than Time Leadership. However, there is downside to all of this because your blog loses its identity and will be just another blog that covers everything and anything. For example - The Blog Tribune is going through a bit of identity crisis right now because we were supposed to be an independent media type of blog but not entertainment news blog. However, our recent entry about Britney's Nude Statue yielded 750 unique hits per/day from Google but entry about Ariel Sharon hardly got any direct hits from search engines.
ReplyDeleteJim, how much conscious effort do you put into promoting your blog? Or, do you kind of take a back seat, so to speak, and just let people find your site on their own?
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