Niche can be a Competitive Advantage

I have been a niche player all of my life.   I choose small markets and learn to be dominant in them.    I prefer to be big in a small market.

Working in a niche allows focus on specialties.  The more you do of the same specialty, the easier, cheaper and faster you get.

As I grow, the niches get bigger and bigger.   Just because you are a niche player does not mean you need to be small.

I wrote a blog entry on the Canrock blog called "A Fat Wallet is the Enemy of High Investment Returns" (this is a Warren Buffett quote).  In that, I talk about the advantages of being small (like the Canrock Ventures fund).

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My 95 year old inlaws just got email for the first time.   They rank among my idols.  My hope is I can keep doing new things into my 90s.

I worry I will need to send them my blog entry on Limit computer usage.   Would not want them to lose productivity.

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And back by popular demand - the one and only Josh: