Small is the new Big

I am always amazed at the viral nature of the internet. A few months ago I wrote an article called "3 must-red books for bloggers". That article is now mentioned 348 times on different internet sites.

One of the authors I spoke about in that article was Debbie Weil. She has a good podcast interview with Mike Sippey.

It is great that articles propogate. I am just now sure how much that helps SYNNEX. Definitely increases our profile.

I read an awesome book on strategy by Seth Godin on the flight here called "Small is the New Big and 183 other riffs, rants and remarkable business ideas".

I seem to be drawn to strategy books lately. Strategy is what I am thinking about. Being in a low margin business makes me think.

Seth's challenge is to be truly unique, edgy, new, add value. He give many examples of companies who have done this. Part of what he pushed is the next big idea. I like that but also know ideas are cheap, excellent implementation is what is difficult. I am a big believer in acting small but being big. Take the best from both worlds.

Seth's challenge on CEO blogs are they need to offer at least 4 of the following 6:

Candor
Urgency
Timeliness
Pithiness
Controversy
Utility

To that, I would consider adding humour. People never mind that.

Thinking about how I stack up...

I loved his comments on lawns. Why have a lawn? Just because everyone else does. Of course those who know me well know I have no lawn and grow strawberries, squash, potatoes etc on the "front lawn". Probably drives the chemlawn neighbours crazy. Just FYI, this is definitely not a time saver. It takes more work to care for a garden.

Overall - an excellent highly recommended read.

Now my question to you. What strategies might SYNNEX employ to be unique, add value etc?