Jeff Hollender and Robert Brunner

Jeff Hollender wrote the Responsibility Revolution. I had heard of him and had great expectations for another great environmental lecture. He works with some of the big companies like Walmart. Working with huge companies can allow him to have great impact. If you can save 10% of a big number, it has a lot more impact than 50% of a small number.

His comments:

Why should companies care? No one wants to show up at a party now and say they work at BP.

Measurement counts - so measure it

Radical transparency works

Dialog cannot be controlled. People will always talk.

Sustainability needs to be real. You cannot fake it. Mission matters.

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"What did you do in the war" will be replaced by "what did you do when the world was in environmental trouble".

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The final speaker was Robert Brunner a famous designer, professor and blogger. Design strategy is far too important to be left to the designers.

Unfortunately I had to leave before he finished.